That's a very valid question.
When we're looking at phytosanitary, and at trying to position plant health as a competitive advantage in terms of the negatives in the market, there's also food safety. We're also seeing the food safety movement, where the buying community may be looking at different requirements from what the market is requiring. As organizations, we're working with our partners not only here in Canada but on an international level to ensure that the baseline, the benchmark, is set. GFSI benchmark programs, such as CanadaGAP on the food safety side, are essential in that we can rely on the fact that if a buyer or a retailer in a foreign country is requesting a food safety standard, everyone is growing to that standard. They're not required to maintain multiple audits. They're not required to have additional costs and potentially cost themselves out of the market if they're not able to meet the special phytosanitary requirements and/or food safety requirements.