It's an ongoing effort by industry to work to ensure alignment. I'll be honest, it's very difficult to have perfect alignment across various corporate entities on a global level. That's where it's essential on a regulatory framework and in the baseline that's set. You set the baseline in a manner that recognizes that the public trust elements are in play. The market realizes that there's a detriment to leveraging phytosanitary and food safety messaging in consumer and competitive messages, or else you create doubt in the market. That's a learning process that goes through a supply chain approach with the buying community, domestically and internationally, to recognize that no one will win on that side.
On May 30th, 2017. See this statement in context.