The B.C. wine industry is extremely successful. It has grown beyond imagination in the past 20 years, and this year, we are celebrating 20 years of VQA in the province of British Columbia. The number of wineries being built in British Columbia exceeds that in any other area of the country. It has more sunlight hours than California, produces phenomenal wines that are recognized around the world, and has finally reached that stage of maturity where.... When I first started at the Canadian Vintners Association 12 years ago, all the wine produced in British Columbia was consumed in British Columbia. They now have sufficient volume to sell within Canada, and are getting very active in the export market as well.
It's a real success story, and a homegrown one. Unlike in other parts of Canada, the restaurant industry and the bars really took hold of that made-in-Canada, made-in-British Columbia product, and made it a huge success. If you could emulate that across the country, that would be fantastic. As I mentioned, eight of 10 jurisdictions in Canada sell less than 5% VQA wines at their liquor board stores. It's 0.3% in the province of Quebec, which is the largest wine-consuming jurisdiction in the country. Everybody can learn from British Columbia.