I alluded in my remarks to the 32% market share in our country as compared with Argentina, let's say, which is at almost 100%. Of that 32%, our super-premium wines are roughly 10%. Our other ones are blended wines, at typically less than $10 a bottle. We produce those because 85% of the Canadian population drinks wine under $10 per bottle.
There are opportunities in the export market. It is important to get your brand out there to get the global recognition, which will build your brand. Only about 50 wineries right now are in a position to export. The whole wine-producing world is looking at Canada because of the large growth in interest in wine. We can't turn our back on the domestic marketplace. We have to grow the domestic marketplace and slowly enter into the export market.
If we took full advantage of what the European Union had to offer—that's not to say we could sell all of our wine there—we'd be turning our back on the domestic marketplace, and all the Europeans and the Americans would be hovering to capture more shelf space from us. It's important to grow domestically and then grow into the export market. It won't work the other way around, because we'll continue to lose market share in Canada to the point where we have nothing left.