Thank you, Mr. Chair.
I want to thank our witnesses for being with us today.
Mr. Kristensen, you just mentioned the result of an attitude, and that's actually a place I want to go with a question. I want to talk a bit about promotion in terms of dealing with non-tariff trade barriers. I had a chance to go to the Tokyo food fair a few years ago, and I saw the incredible work the Canadian government and the Canadian pork industry had done in Tokyo in convincing the Japanese that we have a high-quality product. When it came to COOL and the United States, one of the reasons we had success was that we had a good section of the American industry convinced that Canadian product is good product. They wanted to work with us, and the American Meat Institute was onside.
This is perhaps more for the manufacturers, but those are both joint government and producer initiatives. Do you have anything in terms of equipment manufacturing on which the government has been working with you in order to promote our products? What are we doing to convince other countries that they need to integrate our small-line manufacturers into their agricultural scene?
I wonder if the Pork Council has something to say on that, too, because you guys have done a good job of this. Can we use promotion to push back non-tariff trade barriers? How are you doing that?