Yes, really quickly, one of the things we've done very well as an industry is we've promoted our product. I like to think that my competitors in the United States and Brazil sell protein. I sell a product. I sell Canadian pork, and we've created a demand for that product in our marketplace. The wholesalers will always buy what the market demands, so we've positioned ourselves as a wholesome premium product. We raise the product and we supply the protein. We protect the environment. We uphold animal rights. We have fair labour practices. It's one of the things we do well.
The agri-marketing program has helped us and Canadian Pork International do that. That's one federal program that can help with those barriers. It's oversubscribed and underfunded, so anything we can do to help that program would be hugely beneficial as well.