I have visited other countries and have promoted beef there, as I was once a farmer. I think beef is in fact a strong trademark for Canada.
Governments, in France in particular, told us that meat consumption was falling because prices were too high. They indirectly refused to import meat from other countries, including Canada. I told them that if they wanted meat to be a bit less expensive, they should try Canadian producers. That might have allowed them to reduce prices, but their attitude was highly protectionist.
What can we do in that kind of situation, which is clearly political?