Mr. Chair, I'll be sharing some time with Alaina.
I want to focus on the wine a bit. The 32% number hits you: Canadians aren't drinking Canadian wine. I'm reading a book right now by Terry O'Reilly, This I Know, which says that, to increase VQA wines, the strategy was to have each person have one extra VQA bottle a year. That was a very successful marketing effort to increase the consumption of VQA wines.
This has nothing to do with trade barriers, but I'm wondering whether the external market or the internal market is where we need to be. We touched on that a bit. Would we have success in CETA? Is Europe something that the Canadian government should be focusing on? Where does the industry want us to be spending our time?