First of all, for the hog industry, obviously economics will make a big difference in where you produce pigs and feed. Lots of land and processing plants will help you decide where you're going to build your barns. That's possibly counter to B.C.; maybe it's not as accessible there.
Secondly, we have an excellent Canadian brand of pork throughout the world. We market a lot of pork into Japan. We've branded it HyLife pork. It's looked upon very favourably. With lots of land and a good, very clean image of Canada, pork has been very good overseas.