Well, organic has a very heavy emphasis on local food production. The cattle that I market I do sell to kill plants, but we also direct market our beef. We do that by word of mouth, basically, in our friend group and in family. If you buy a quarter of beef, you have the right to decide how that animal is butchered and which parts of it you want in which particular ways. That's how we market a certain proportion of our beef.
In western Canada, a lot of organic agriculture is export-oriented agriculture, but we have a strong, strong interest in local markets and farmers' markets. Even in the case of my own farm, the farmers' market is a way that I can market a significant part of my production, so we want that component.