From my perspective, I think it's a chance for the government to come out in favour of science, innovation, and the food available on grocery store shelves. It's easy to talk about innovation in the cellphone industry or the car industry, but it's still taboo to talk about innovation when it comes to food. Food forms part of our social mores, I understand that, but this is a chance for the Canadian government to come out and say the product of the farmer in his overalls 75 years ago was less sustainable than what we have today. We have so much more information—big data and analytics.
Things have changed to allow the government to come out in favour of innovation, in favour of science in the agriculture industry, as opposed to just in the high-tech industry. We deal with the same things. You see in grocery stores non-GMO, when there's no GMO equivalent. So you're seeing non-GMO wheat, when here's no GMO wheat anywhere in the world. It amounts to a scare tactic. If I don't see non-GMO on that barley, is there GMO? Well, there's still no GMO barley. So it's a chance for the government to come out in favour of our own regulatory system, which is science-based.