It's actually something we've been pushing for, and when we talk about harmonizing regulations, we're pushing this through NAFTA. I know the other side is not with environment, but environment impacts our industry here. We think it's important that you include it because time and time again we've heard from industry representatives that we're not harmonizing our regulations with the U.S. or with Mexico, and this is causing problems for a lot of your members. This is something that I truly believe is why we're pushing through NAFTA; but anyway, I'll get back to that later.
Tim, just on the egg production side, I want to touch on what Raj has touched on a little bit. There are a lot of health benefits, but unfortunately some who would call themselves scientists or would call that science—well, I'll just name them, Mercy for Animals—will say eating eggs is just as bad as smoking five cigarettes per day. Unfortunately, you have to counteract that. How do you counteract that as an industry? How are you looking at this, within the next five years, because obviously we know that we have a lot more urban Canadians who are not connected to agriculture, and who may use these so-called scientists, or will get their information online. How do you counter that information? What sort of strategy are you implementing? How should we, as a government, implement that in the national food policy?