I invite some research to be done by the committee analysts, but I believe the information would indicate that perhaps as many as 75% to 80% of Canadians don't really read labels very often unless it says “new” or “improved” or they've never seen the product before. It's a very low level, as I understand it, but there are data out there. I'm sorry that we don't have them for you today.
On September 21st, 2017. See this statement in context.