At Egg Farmers of Canada, public trust is one of our top priorities. To have our consumers trust us to produce a safe product for them is a top priority. In fact, we have hosted many tours on our farm, opening our doors wide up, showing consumers today how we produce food. They are just astonished when they walk in the door at how well we care for our hens, how the barn is, the cleanliness. We're producing a food product, and it's not at all what they expect. They go on the Internet, they hit “Pictures”, and they see a description of how we produce food. That's why it's so important for us to tell our story to one person at a time. We want to build and maintain that public trust, because it's our top priority.
On September 21st, 2017. See this statement in context.