Sure. We know that for packages of food products on grocery store shelves you can't put everything on a label. I think that's really important. In terms of what FCPC has done, we've launched a digital label in Canada. It's called “SmartLabel”. It was launched south of the border as well, very successfully.
What this means is that while we do want to provide consumers with information, we can't put all of the information on a package, and consumers may very well be interested in where the wheat was sourced for the specific product and also in other information. That is available to us.
It's interesting, and I always like to reiterate what the Canadian Food Inspection Agency says on this, which is that most Canadians get their nutritional information online and digitally, so we should regulate for tomorrow, not today.