I would say that the message we've been hearing from Health Canada in the food guide is very much like what the food guide has been saying in the past, so I'm a little bit puzzled by some of the reactions we've heard. I'm not sure that the food guide, and the emphasis on plant-based sources of protein along with animal-based sources of protein, is different from what the message has been in the past.
If you look at the quantities that were suggested for serving sizes, they were small in comparison to what many people in Canada consider to be a regular serving size. In actual fact, I think it's just that you're hearing the message differently now. The emphasis on a balance between animal and plant-based protein sources is not different from what we've seen in the past in the food guide. To me, it's not a crisis, and it's not lacking in evidence because the evidence is there.
Health Canada undertook a comprehensive evidence review. If we have really large amounts of red meat and processed meats in our diets, we know that there's a higher incidence of cancer. That is why they made that particular comment about reducing the amount of red meat in high amounts, but other than that, they just talked about plant-based in general from an environmental sustainability point of view and good health in general.