We're doing many things.
We're part of the UPA, in Quebec. We participate in the fall open houses, which have been running for about 15 years. This type of event is organized in each region, and the public is invited to visit the farmers. I know that other provinces in Canada also do this.
We try to promote our work in various ways. We have farms ready to open as soon as any visit requests are made. We also have programs in schools, in particular in Mr. Poissant's region. Some farmers have video presentations that explain to children what they call the milk route. The video shows the path followed by milk, from the cow to the grocery store, by way of the truck and the factory.
We also sponsor television programs. This type of promotion doesn't provide an in-depth perspective. However, it helps show people from the city the work done by farmers. They understand that we work so they can put food on the table.
We're always looking for new ideas.