The program I was referring to was one that we developed at the National Cattle Feeders' Association that sets the standard for caring for animals on Canadian feedlots so that consumers can be confident when they're eating beef products from Canada that the animals have been treated well and properly cared for on farming operations in Canada. That's the program we've been involved in developing in conjunction with the federal government.
On October 17th, 2017. See this statement in context.