We actually, for the last two years, have started down that road with our communications manager, Shannon. She is organizing tours, primarily at this point in time, for students in schools across Alberta and getting them out to a modern cattle feeding operation, and showing them how it works and what the farmers do. Those children are absolutely fascinated about what goes on there.
Industry is reaching out to the extent that it can, and we're seeing some successes there. We'd certainly like to expand on that and, in the future, hope to do so. It's just one small way of trying to connect the Canadian farmer to the consumer and to increase that understanding about how and why we feed people the way we do.