That was the development of a Canadian standard for the care of animals on Canadian feedlots. We know that consumers are increasingly concerned that livestock animals are well cared for on farming operations. We know that our farmers are committed to that, but how do we demonstrate that commitment? We thought what we should do was develop a standard, a protocol, that is fully auditable and Canada's feedlots could then be tested against that protocol. That program is now completed. We did do it in development in partnership with the federal government.
Interestingly enough, that program is being picked up by feedlots now in the United States who see that it is an excellent program. That's a good news story for Canada's cattle feeders to be sure.