I think that people are asking for organic or sustainable. Yes, we come from the organic sector, but we're hoping that everybody is looking to more sustainability and transparency in food labelling and food systems. Organic certainly has existed for many years, but I think when it comes to the regulatory side of things, we're seeing that people are on a path and a journey. We're seeing more producers being interested, and more consumers. As the market shifts, we're going to see more and more people becoming more interested in organic food and transparent labelling, and I think our government will persist on that.
On October 17th, 2017. See this statement in context.