Thank you for the question.
I think there are some things we have found during the last four years.
One is the importance of dialogue. It's not evident that people talk to each other, or different organizations talk to each other. When you're trying to bridge the gap from the market all the way back to the producers, but also including civil society and environmental groups, which we're trying very hard to do, it takes time to generate that particular understanding.
I think the second area is in the investment in data. There's a lot of investment in data, a lot of talk about big data, efforts made for open data, but not necessarily in a way that can be used for our purposes. We're trying to do something new here. As we try to do something new, we're hoping it will inform those kinds of decisions.