Sure, and thanks for that question. That program, agri-assurance, is certainly about allowing industry to make verifiable claims about processes or the nature of their products in terms of the health and safety of them. The goal is to help industry build capacity towards explaining how products are grown and transformed so that Canadians understand what they're eating, and so the industry is meeting consumer demands.
We would expect to have national assurance products. They could be from a commodity group or groups around a process such as environmental sustainability. They could also get into areas like third party certifications: are you letting smaller organizations or producers have their products certified by outsiders having met certain standards? The idea is to help other industry groups or individual producers to market verifiably to consumers how their products are meeting consumers' needs.