If people are making false claims, I think certainly governments or others would want to look at ensuring that if people are making unverifiable claims that are misleading those will be challenged.
These programs would be more about building, if you will, verifiable standards or claims that can be verified by regulators across the country, so that consumers can trust that in some sense, when they read something, they know that it meets a certain commitment or is up to a certain standard in terms of the way the product is produced.