It was certainly an interesting trip. I had just under a hundred industry people travelling with me. They signed deals worth about $300 million, but the potential is much bigger than that. Of course, it's very big on all the agricultural sectors, but beef and pork.... We need to make sure that we produce more pork and beef to make sure we can fulfill those markets too. For canola, too, they're big on that—for example, canola oil. It's so healthy and efficient; it's so important that we promote that.
But what you have to be is there.... There's only one way to do it: make sure the nation is there, the industry is there, and it's well represented there. In my view, with the Chinese, you have to sit down, look at them eye to eye and tell them what you have. They'll tell you what they want and what they expect. They have an emerging middle class. They expect top-quality, safe food, and we can provide it. That's why we have to be very careful of our regulatory process and make sure it's efficient and science-based. We will do that.