Yes, definitely. We had discussions yesterday at the U.S. embassy and we were talking about just that. If there are incentives provided to our competitors in the U.S., we'd like to see the same here.
As producers, these 12 farmers came together to talk among themselves about how they wanted to lessen their footprint on the environment for the sake of their own farms and future generations. They're all younger producers with young families, and they're quite concerned about the future and about public perception. Their willingness to adopt these practices is unique, so I think there would need to be some incentive to encourage the rest of the industry and the rest of Canada to do this.
I'd like to see more research projects that are focused like ours and would prove that there's an easy thing you can do. That encourages the willingness, and then the incentives on top of it I think would put it over the top.