The question I want to ask is a broader question. We've heard from many of our witnesses about how difficult it is to get some of these new innovations and new technologies into the hands of farmers—we joke a bit about it—and not only to get these into their hands but to get them to use them. You've talked a bit about drones. I know that we're using drones to check areas, and there are areas where I don't even have to use fertilizer anymore because they show that this area has been this good. The drones are that specific.
What did you guys do to get your group up and running initially? Was it a difficult discussion among your 12 to try to do something a little differently? For us, what's the message that maybe we can pass on about what works?
Can you can do it quickly? I have one more question for Mr. Smukler.