Thank you very much for coming today. I have a very interesting question. It's something maybe you can educate me on.
I'm a pharmacist by profession, and one of the things that I did in my pharmacy is I expanded the scope of practice. It wasn't just pharmaceuticals but it was gluten-free grocery, some organic products, and some products.... We found that there were a lot of people who maybe weren't allergic to certain foods but who had an intolerance to certain foods.
One of the things I found when purchasing certain products.... They were labelled. Some labels said the product was gluten-free and it was certified as gluten-free. One of the things I had difficulty with, either as a result of sourcing or not being able to define clearly, was whether something was organic or not.
I know there's an organic standards association, but how strong is that? I want to get an idea of the strength of the testing or certification. People can say something is organic, but as an ordinary Canadian, what sort of confidence do we have that it is organic? As you know, there's a price differential between the products. I know for gluten-free there are certain manufacturers that we know have been certified in one way. However, one of the things I found, especially in procuring organic products, was that a lot of times I wasn't sure as to the certification or viability of a product. Can you just give us an idea of how the process works?