Yes, it is coordinated in Quebec City.
Our focus going forward is on anything that's going to improve the overall efficiency and sustainability of the industry. Feed efficiency, as I mentioned, is a really big one, because to us that's like low-hanging fruit. Fifty percent of the energy we use to produce pork goes into growing the crops we feed them, so if we can do a better job with that and utilize that better, that will have a huge impact for us.
We also look at water consumption. We look at energy consumption and adaptation of new technologies. We had environmental farm plans when I was a young farmer, more years ago than I would care to admit today, but now we need to redo them and we need to look at energy audits, LED lighting, and things like that on our farms. These are the types of things we'll be concentrating on going forward.