I'll answer in regard to what attracts people to go into any type of career. It's money. There was a study done by Statistics Canada on the net operating income of organic farmers from gross farm receipts. This is your data that I'm sharing. There's a 68% higher income for people between $10,000 and $99,000. I'll go to the other extreme. Those over $1,000,000 in income, compared to their conventional counterparts, are making 18.9% more income. Yes, there's more labour required, but there's also more income, and that's drawing people towards organic.
On February 7th, 2018. See this statement in context.