Therefore, in Canada, if you are developing a product that you know will not be regulated in the U.S., you may have uncertainty. You may not know if it's regulated or not. Our Canadian regulatory approach has many strengths, and flexibility is one of those, but too much flexibility can cause uncertainty.
Our regulators in Canada go to great efforts to help companies and will invite companies to come in and talk to them, but it can often be a lengthier process. If the decision is to regulate in Canada as a novel product, a novel food, that means that product could take a year or two longer to come to market and the company would face much higher costs.