Thank you very much for the comments. I think I'm in complete agreement with everything you said.
At Bayer we've recently undertaken two steps to try to address these very concerns. First, I'd like to speak to a global initiative we've undertaken that we refer to as our “transparency” initiative. In this, we have now made available to the global public our environmental safety and human safety studies, which we submit to the authorities and which are generally considered to be protected information under the guise of the regulations within the country. We have opened that up to the public. Anyone can go online into a global database and request copies of these studies. We think it's important to try to get our science out there alongside the other scientific information that is being presented. We have not been putting our science in front of the public. So I think that's one step.
The second step I'd like to discuss is something we've coined “benefits beyond efficacy”. If you are a consumer of canola oil, living in an urban setting, you may want to understand more than just the fact that this insecticide controls something called a flea beetle on canola. That's wonderful for a grower, but what does it mean for me? We're trying to look more holistically at the role of our products both on the farm and off the farm, trying to create the story of value, and trying to arrive at a more trustful relationship.