There are groups that would like to see agriculture move backwards in terms of technology. They're fine with every other sector, seemingly, moving ahead with technological advancements, but for some reason agriculture and food production is something that's out of Old MacDonald.
We, of course, take that battle on, and we convey information as best we can, but at some point we need regulators and government to also help with that, and to convey that the food farmers are producing is safe and that the technologies and approaches we take are protective of human health and the environment.