Yes, that's a good question, because I think, traditionally, with these large acreage crops, the companies invested in broad appeal, whereas these new technologies, because of the speed at which you can make the changes you need, do open up potentially many more niche markets in satisfying consumer demands right down to specific profiles and characteristics they are looking for, without having to have multi-million dollars' worth of studies to get there. If Canada is positioned as one of those nations where we know that the system is predictable and fair, and it's fast to get those approved, Canada can be that go-to market where those niche products are born and grown.
