We do have the first year's programming under the Canadian agriculture partnership there. As you point out, public trust is a key issue for the sector, I would say, both through some of the federal programming—the agri-assurance program as an example—and also through some of the cost-shared programming that provinces and territories would be delivering.
Certainly we're looking for the projects that industry organizations have to raise the profile and help all Canadians understand the safety, quality, and other attributes of the food they eat.