What's important is that the food you export is considered safe. When I have the privilege of visiting China and Japan and such areas, it's so important to have that element, but it's also important to go there, and it's important that they understand what we have to offer. Basically, you have to sit down face to face with them, at least to get the door open, and that is what I'm trying to do.
It has helped. We have a number of deals. An example is that I was in Japan for the hog industry. Costco has something like 127 stores in Japan, and they only sell Canadian pork. That's a big deal. Then, of course, to get the chilled beef into China is vitally important. I know we have to increase our beef herds. We will do that too. Then you come down to canola, and of course, that's a big deal with China and other countries around the world that import our canola.
These things are so important, but you have to be there, you have to tell them what you have and build a rapport. Minister Han is the minister of agriculture in China. He and I have a rapport. That helps, because there's an element of trust developed, and that's important.
With that, though, you also have to have the product, and you have to have a continual supply of the product. These things are told to you while you're there, and we will do our best working with the sectors in this country to make sure we have more supply, because if we're going to export 75 billion dollars' worth of product, we have to have 75 billion dollars' worth, and we will.