It's a great question. This labour challenge that the industry is facing is very complicated. You've heard from many witnesses, including the witnesses today, about various aspects.
At CAHRC, we've been working on this with different industry stakeholders from across Canada, and we've always said that a multi-faceted problem needs a multi-faceted solution. A key piece of that is how we encourage more Canadians to be even more aware and more knowledgeable about how food is produced, that buying Canadian is a great thing in order to support this industry, and going as far as saying that this is a great industry to work in. It has fabulous appeal in terms of the environment and a strong customer base that's only growing.
How we get more Canadians interested in agriculture is a very important question and one that needs to be tackled as part of a national labour strategy. That's what we've been vying for, for many years, and that's what's necessary right now, aligned with so many recommendations that have been put forward by so many different studies. Now is the time to do that.