Okay, I would ask for a response to the following question. I assume that the bulk of your business, and I could be wrong here, is export. When you're dealing into that retail trade and export business, compare that to the environment that you're selling into in Canada. We've heard lots of calls for a code of conduct, or something along those lines, so I'm looking for a comparison to the markets that you're selling into with the balance of power across that retail trade. That's what I'm looking for.
I'll move to Mr. Eikelenboom. I spoke with a local cattle drover, again from southern Ontario. He shared with me a graph that was presented by Dr. Sarah Lloyd at the Big Ag conference on January 16 in the U.S. There's a 10-year profile of U.S. pricing that shows prices per hundredweight paid to the producer and cents per pound to the retail trade. It begins in January 2010, and up until about mid-summer 2014, they track it. Obviously, there's the processing differential, but there's a marked divergence starting from about mid-summer 2014 to the present time, and the chart goes to November 2020.
Can you comment on that? You've talked about some of your regional challenges. This is an American pricing, but I'm told by my Ontario drover that he's experiencing a similar divergence here. Can you comment on that and what might be some of the drivers of that?