What I'm hearing then is it's important that we continue to have those measures in place that you've already been able to capitalize on. I know offline we've talked about some of the impacts in dealing with the major retailers because you market through them. Certainly we've heard a lot about the code of conduct. I think you referenced it.
Mr. Aitken, you talked about broadening government programs writ large. I really appreciate your testimony today. When you say broaden, what can government do? What exactly does that mean? Do you mean less program-specific and a little bit more just general ability to innovate and move you forward?