Thank you very much for that, Jason, and I couldn't agree with you more on our long-term objectives.
I have a friend who produces a very interesting kind of beef. It's called snow beef. I don't know if my colleagues on this committee have heard about it. This is a friend I grew up showing cattle with, and he is having a lot of problems with CFIA. Obviously, you are now CFIA approved, but can you talk about that process to get certified and how, for Ian and for snow beef...? That, for everyone, is a cross between Wagyu and Holstein. It's delicious. That's a little plug. But he can't sell his product outside of Saskatchewan right now and he's having a really tough time with that. So can you just give us a little bit of the experience you had and how other smaller companies are trying to get into the beef market? You might have a bit of a footprint, but obviously that is an issue, with the red tape, interprovincial trade barriers, and some of those issues that smaller producers are facing trying to get into that market.