Yes, most definitely. As an example, I can talk about Sliced, out west, under the Star Group. When you start looking at where and how they found success, you see that, number one, they ensured that they had control over their production base. They had an internalized ecosystem where they managed it from start to finish. They also invested heavily in automation and the innovative production line. They used state-of-the-art technology in their production and their fresh-cut operations so that they could ensure they were processing the vegetables and the fruit product going through in the most effective manner.
Then, the other end comes out relative to the key attributes on the packaging piece and managing your cost centre. We continually look at the overall cost and structure, from your production to your package to the consumer. You have to be able to manage it all. At the same time, the piece that we are now seeing more and more is the sustainability component that starts flowing into that full value proposition.
They've looked at all of these pieces and brought all of those elements together. Even pivoting during COVID and looking at how they can redistribute and re-manage that supply line into the market is fundamental.
There are stories like that across the country. I totally believe that the opportunity is there. The model we're seeing and where we have opportunity moving forward is in really trying to drive this back into a regional model where, for our sector, we can centralize production with the growers so that they can move it together and into the market.