Private investment is a key function of driving innovation. It's also rethinking how we process, so some new, innovative tools that can change the actual production line, change the thinking around how we operate our line, again, from a fruit and vegetable perspective.
Also, it's looking at including the entire supply chain in the solution and not just looking at it within one segment of the market. Bringing in the growers, right through to the retail end, the buying end, and having that discussion as a group to find where those opportunities lay through the automation process is fundamental.