I think that's language any farmer would understand—lower input costs, better yield, and better soil health—so any farmer will gravitate positively if you can show that.
I want to turn to Monsieur Lévêque about organic agriculture. I'm trying to find a way where conventional farmers and organic farmers can learn from one another, because we don't want to have the two solitudes. We want to be able to learn from one another.
I think there have often been questions about scalability and so on. I also think the research dollars that are going into organic agriculture lag far behind those that are going into conventional farming.
The University of British Columbia has an organic farming research program. Do you have any thoughts about more investments that might be needed in organic agriculture to, in fact, make the argument a bit better?