I've read some of your research, and you talk about “triple bottom line wins”, which is operation cost savings, the job protection you just mentioned, and footprint reduction as well. You also referred to energy efficiency work being “skewed towards procuring the least expensive opportunity assessments”. In your opinion, if we focus on the least expensive opportunity assessments rather than the most economic environmental benefits, we're not maximizing that potential.
Can you tell me a bit about that paradigm shift and expand on that, and on how we need to focus on those economic and environmental benefits?