That strikes a cord with me, personally, certainly. When we talk about sustainable farm practices and our environmental farm plan and some of the encouragements we get to apply the best management practices, those have been very effective.
When we look at our operation, the things that we've been able to take advantage of by having an environmental farm plan and our verified beef production plus system are all good for our marketing, but they are also good for us in our systems. By being able to be verified and have an environmental farm plan, we can prove to our consumers that we are committed to the environment.