Thank you very much.
I'd like to go to Mr. Gascon.
My French has improved, but it isn't perfect, so I'll ask my question in English.
I'll go back to English.
I did research on your organization, and there are about 70 family farms. You mentioned trying those four competitive mechanisms. Are you finding that consumer trends are changing, or is it still really based on price? Despite the fact that you're trying to create a quality product with those margins, how do you compete when many consumers still base their decisions on the bottom line and therefore the affordability of the product?