It is time, I think, to invest in things proactively and make sure we are not working on remediation but rather mitigation. This is the time for investment.
We saw the U.S. government invest over $300 million. I've had many discussions with the USDA's national organic program. I asked, “Why are you doing that?” They said it was because it costs them less than paying out to deal with emergencies, floods and insurance programs.
What the organic actors are showcasing is that there is a solution out there that allows us to start working towards better soil health and more of the activities that provide benefits to the climate. Really, I think it's an investment time, and a time to look at a long-term solution.