It's at every level. In particular, I would say that it's with our scientists. We have all kinds of scientific exchanges, on research in particular. We're doing some really interesting work with academics and government scientists looking at what alternatives there are to traditional plastic—let me call it that—to find some material we can use that's either recyclable or compostable.
I would also note that we're consulting with industry. We're asking some of the big producers what they're doing. It's not the same everywhere. In Europe, there are different kinds of packaging being used that, if possible, would be good to adopt here.