I can begin, and then pass it over to Ian if he has any further comments.
First of all, we're not soil experts. I'll pass it over to Tom for any comments on that. What's important for us is that our tools allow for land to be more productive, which then allows for more land to be held in its natural state.
Obviously, those lands in their natural states have an increased ability to support biodiversity right from the soil level all the way up to the birds, insects, etc. There's also an enhanced ability to sequester carbon, as mentioned.
In terms of how we support farmers to be more conscious of those lands on their farms, this is really finding an effective way to assign value to those environmental and social goods that those lands provide.
It's not an easy question, for sure. I'm sure there are many people with more experience who could provide other solutions, but we need to be able to assign value to those lands, so that farmers are not only farming their field crops but also farming their natural spaces.
Ian, do you have anything to add to that?