I'll jump in here.
One of the things I see happening is more from the leadership in industry. You see organizations like CANZA, which includes the University of Guelph, the University of Saskatchewan and farmers, as well as Maple Leaf, Nutrien and the Royal Bank, for example, working through how to develop the MRV—the measurement, reporting and verification processes—to enable this.
GIFS is involved with a project that started with an MOU between Bayer and the Government of Saskatchewan, along with the University of Saskatchewan, to look at how to actually implement that ability to measure and report. This goes beyond the voluntary. If you're going to be trading carbon, how do you really line it up and lean it in? Those are ongoing activities. I don't know how well industry is engaged in this conversation. I think it's an “all hands on deck” situation. There are vehicles for this within Canada. We have a unique position with the national index on agri-food performance, which has over 150 members in coalition, from all sectors of agriculture.
Again, leaning into the power of the whole value chain would be really important in order for us to be effective.